not for the weak hearted.
The Cannes Lions International Advertising Festival is the advertising event of the year. Over 20,000 pieces of creative advertising material from across the world are judged at this event. If you receive an award, you have welcomed temporary greatness. Temporary,
In the advertising business, we live, breath, eat, sleep, read, BECOME competition. It is the light
The beauty behind events such as Cannes is that it exponentially increases the creative edge of any great agency. We can’t help but want to get back to the office to explode into a rapid fire of creativity. The great and memorable ads, such as Apple’s 1984, have set the stage for creative genius. Every year, something newer is launched, like 2005’s Sony Bravia, 2008’s Monster.com “stork”, to this year’s Puma: After Hours Athlete, the Outdoor Grand Prix winner Jay-Z’s “Decoded” (Droga5) and the Grand Prix winner, Nike: Write the Future (Wieden + Kennedy, Amsterdam); each surpassing the last, in one shape or form, creating a memorable experience, noting its place in history.
Some detour from competition, from strength in progress, however, we invite it. Competition fuels greatness. We are passionate about providing the best options to every client that walks